Digital Consultancy

Introduction

As a freelance consultant, I have supported small businesses and entrepreneurs in establishing strong online presences. My focus has been on creating digital strategies that drive growth.

Challenges

• Many small businesses lacked awareness of SEO and digital marketing.

• Limited budgets meant solutions needed to be cost-effective.

My Role & Responsibilities

• Designed digital advertising campaigns.

• Implemented SEO strategies to boost rankings.

• Trained business owners in managing websites and digital tools.

• Provided continuous IT support for smooth operations.

Solutions Implemented

• Integrated analytics dashboards to track performance.

• Set up social media campaigns aligned with business goals.

• Enhanced websites with better content, UX, and mobile optimization.

Results & Achievements

• Increased customer engagement and lead generation.

• Improved visibility for small brands competing with larger companies.

• Helped businesses gain confidence in using digital technology.

Conclusion

This project showed me the value of digital consultancy in transforming small businesses. By applying affordable and practical IT solutions, I empowered entrepreneurs to compete in the digital marketplace.